As an online retailer we need to be ahead of the game, planning our ranges months in advance, which has its challenges as Im sure you can imagine. Predicting what will be en vougue this time next year can be tricky.
Over the last few weeks the eFlorist team have been working round the clock creating and photographing new flower collections for next year and beyond.
The product photography needs to adaptable for an array of different marketing mediums, which means that various departments within eFlorist HQ need their input at the start. Marketing for example will need the shots to work for posters, point of sale material and catalogues to name but a few. The online team will need ranges to be adaptable for banner graphics, email marketing campaigns, product promotions and those all important close ups.
Of course designing and creating the bouquets themselves is only part of the process. Setting the appropriate backdrop for the collection is also key and attention to detail is critical throughout the entire process. We need to ensure that the products not only look their absolute best on the day of the shoot but that our florists can easily recreate them for our customers time and time again.
Here is a sneaky peak at what you can expect to see from us next year. Of course we cant give too much away right now... all will be revealed in the fullness of time.
