For any florist, in this fast changing economic and competitive world, it is important to move forward with new ideas to ensure that you reach out to new profitable markets and customers. The BFA are holding a series of seminars throughout the country from June - October that will help you give your business a boost!
The seminars will cover:
- Meeting your changing customer needs and lifestyles
- How florist businesses are creating new ideas and highly profitable markets
- Future trends in florist store design, merchandising, promotions and service
- How to reach and retain new profitable customers - new gifting opportunities
- Competing with the multiple retailers - how independant florists can differentiate
- Environment - going the extra green mile
- Emerging florist segments - farm shops, convenience, home delivery and care homes
- What's working online - four ways to get better value from online marketing
- How is the florist market expected to perform over the next 5 years?
- Industry profit drivers - getting the most from innovation, pricing and supply chain
- How your customers are changing their buying behaviour
- The future shape of the florist industry - new competition and consolidation
The principal speaker at the seminar is Paul Drabble; Paul has spent over twenty years in the Retail Industry creating new business growth strategies for companies worldwide.
The seminars will be held at selected regonal locations, 1pm - 4pm including a business lunch:
Seminar Registration – South West
- 1 June 2010 Basepoint Business Centre Exeter
- 2 June 2010 Thornbury Golf Club Bristol
- 3 June 2010 Wiltshire Golf and Country Club Swindon
- 8 June 2010 Ilford Golf and Country Club Bournemouth
- 9 July 2010 Cheltenham Park Hotel Cheltenham
Seminar Registration South East and Central
- 7 June 2010 RAF Club Piccadilly London
- 9 June 2010 Basepoint Business Centre Southampton
- 10 June 2010 Basepoint Business Centre Crawley
- 14 June 2010 Basepoint Business Centre Basingstoke
- 15 June 2010 Basepoint Business Centre Eastcote London
- 16 June 2010 Basepoint Business Centre Tilbury London
- 17 June 2010 Basepoint Business Centre Canterbury
- 7 July 2010 Barcelo Daventry Hotel Daventry
- 8 July 2010 Oxford Hotel Oxford
Seminar Registration – Midlands
- 7 July 2010 Barcelo Daventry Hotel Daventry
- 9 July 2010 Cheltenham Park Hotel Cheltenham
- 12 July 2010 Basepoint Business Centre Bromsgrove
- 13 July 2010 Shropshire Golf and Country Club Telford
- 14 July 2010 Horsley Lodge Derby
Seminar Registration – North
- 14 September 2010 Ashton Lea Golf and Country Club Preston
- 15 September 2010 Shrigley Hall South Manchester
- 16 September 2010 Manor Golf and Country Club Bradford
- 21 September 2010 Redworth Hall Durham
- 22 September 2010 Majestic Hotel Harrogate
Seminar Registration – East and Anglia
- 5 October 2010 Weston Park Norwich
- 6 October 2010 Basepoint Business Centre Ipswich
- 7 October 2010 Bourn Golf and Country Club Cambridge
Each seminar costs £39.00 plus VAT.
Further information can be obtained from the BFA website or contacting Paul directly on 01453 872096
