"Tributes" from concept to your shop....

Posted by Sarah on 07/06/10 22:56

In July, your ‘Tributes’ package will arrive, ready to be positioned, pride of place (we hope!) in your shop. But, have you ever wondered how the team at eFlorist went about putting the ‘Tributes’ package together?Well, from start to finish it really was a team effort, every corner of the business has been involved at some stage or another, from Marketing, IT and Accounts through to you, our customers. We’ve had some very willing and helpful eFlorist customers help us during the making of ‘Tributes’, after all, you, our florists, are the people using it. Your input has been invaluable!

It all began with some very important market research, finding out what it is you need in your shop to be able to support your funeral sales, particularly with regard to working with your Funeral Directors, price points, designs and colours down to how you would like the design book to look. Susan Merritt, eFlorist’s Marketing Manager, went out and about and met up with you to gauge your opinion and get feedback. Taking on board all of your comments we were then able to put together a comprehensive funeral package that was tailored to you and your needs.

Then came the fun part...the photo shoot! Hidden away, for two weeks with our fantastic photographer Charlie, and our talented florists Jeannette Rawson, Helen Jamieson, Iain Benham, Tracy Rowbottom and Julie Amies-Carter, we shot the ‘Tributes’ range. Incorporating the latest styles and trends and including many new funeral items not previously featured elsewhere all the hard work was well worth it, the designs really do look great and we know you will be as pleased as we are.

And so back to the office...with the skills of our in-house designer and a specialist creative agency, the ‘Tributes’ package slowly but surely came to life. This was a very exciting stage as you can really begin to visualise what the final package is going to look like and being able to show the different stages of design to the rest of eFlorist as opposed to telling them what it will look like is great!

Whilst our designers were working hard we spent time with our printers discussing the most logical way of printing and producing the ‘Tributes’ package. Anyone would have thought pressing the ‘Print’ button was all you needed to do but trust us, there is so much more to it. Why is nothing simple? The different parts of the ‘Tributes’ package took varying amounts of time to print so our creative designers had to make sure that the artwork was sent to the printers in a specified order. With a bit or organisation and several phone calls back and forth ‘Tributes’ was finally complete!

And finally...we send ‘Tributes’ to you, our eFlorist PRO florists!

Once you have received Tributes do let us know what you think - it is really important that we receive your feedback!

Topics: eFlorist News