Christmas Flowers 2011

Posted by Miranda Evans on 03/10/11 14:52

Its hard to think about Christmas in October particularly when we’ve been enjoying such wonderful weather. Imagine then planning and preparing a Christmas flower range in the height of summer. Our designers, florists and photographers were working around the clock to create a festive setting for our new Christmas flower collection.

With the range now in the final stages of preparation in rediness for circulation, we thought you might be interested in a behind the scenes sneaky peak, to see what its like working on a Christmas flower photoshoot.

Christmas flower photoshoot
A Christmas scene is set complete with fireplace, Christmas tree and lights. The bouquets prepared in advance by our expert florist, wait to be photographed all the while more bouquets are made up - each one carefully documented along the way so we know what it consists of and what wrapping and ribbon to use. The documentation stage is critical as we need to ensure that each bouquet can be recreated by our florists up and down the country. A few finishing touches and tweaks by our designer perfects the bouquet, ready for its close up.

Topics: Christmas flowers, eFlorist News