eFlorist has always felt that the best way to get results is to ensure that you have quality people performing in the roles they are most talented in. Recently when we produced a video of one of our florists - Jeanette Rawson - making up a Single Rose arrangement, we received some comments from florists concerned that videos such as these would mean that members of the public would start making their own flower arrangements, bypassing the need to use a florist.
In the interests of inquiry we set out to prove if watching Jeanette’s video could actually turn a previously inexperienced but willing participant into a capable arranger of flowers if not a florist. I think the video proves that even with repeat viewing of the video the results are a long way short of what you would expect from a florist.
Remember, when giving flowers to your loved ones: trust the expertise of a real florist to deliver your message.
