On Sunday the 22nd of November the Society of Floristry held its annual show. Titled “a la mode”, the show included demonstrations, workshops, trade stands, seminars, a fashion parade and several competitions. The eFlorist stand was a hive of activity all day with demonstrations of the eFlorist system and two leading florists – Tracey Rowbottom (pictured) and Helen Jamieson – performing floristry demonstrations throughout the day. Each demonstration attracted a crowd of onlookers and the many professional florists, freelancers and floristry students were impressed with the quality and variety of arrangements created throughout the day.
The eFlorist system was on show throughout the event and the eFlorist team actively demonstrated the new system and were on hand to discuss the future of the floristry industry with the many eFlorist customers in attendance. eFlorist views events like these as crucial to the future of the industry and also as an opportunity to offer advice and assistance to florists who are training, starting out in the industry or are looking to develop their floristry business further. A lot of feedback was received about eFlorist which helps us to make those important steps forward with our florists.
It was a very positive sign to see the event so well attended and all at eFlorist look forward to the next opportunity to discuss floristry and the floristry industry with the many active and potential florists out there.
