Here it comes the biggest selling flower occasion of the year, Mother’s day. Did you know it’s the biggest peak?
According to data collected by the Flowers and Plant Association, 3.7 million bouquets were bought and sent for Mothers Day and Mothering Weekend during Mothers Day 2006. This number rose again in 2007, as is often the case year-on-year at Mothers Day.
The statistics also revealed that some 400,000 of these bouquets sent for Mothers Day consisted solely or primarily of roses, while 300,000 people opted for tulips and a further 300,000 chose freesia. In addition to the 3.7 million bouquets sent, another 100,000 people chose to send potted plants instead.
This research concluded that 35% of the adult population chose to send flowers or plants to their mothers for Mothers Day – the most popular gift, above chocolates and jewellery, by some margin. Though of course your customers can get chocolates too!
Here's to a good Mother's Day this year for all eFlorists!
